Jazmine Mitchell, Franchise Owner of The NOW Massage Downtown New Orleans, is grateful to share the healing power of massage therapy with her community with the opening of Louisiana's first NOW boutique. Jazmine brings 17+ years of experience in the banking and real estate industries to her franchising journey with The NOW, most recently working as a Treasury Management Officer at JP  Morgan Chase. Upon discovering The NOW, Jazmine was immediately drawn to the brand’s thoughtfully crafted menu, healing products, and elevated design aesthetic. Guided by The NOW’s Brand Truth, “Live in The NOW,” Jazmine prioritizes self-care practices to help keep her grounded and focused as a multi-unit franchise owner. Jazmine looks forward to expanding her business portfolio by opening an additional NOW boutique in New Orleans.